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  • Professional American looking for a teaching position in The Middle East


    By: Ianna Peters < Show E-mail >

    Date: Fri, 11 Aug 2017

    Location: Middle East ()

    IANNA PETERS
    917-624-0314


    Iannapeters@gmail.com


     


     


    PROFESSIONAL EXPERIENCE


     


    Wachtell, Lipton, Rosen & Katz | New York, NY                                                                                                     08/14 – Present


    Marketing and Business Development Specialist  


     


    Marketing and Business Development:



    • Conceptualize and design business development and marketing collateral for all practice groups with an emphasis on the Financial Services team, including pitch materials, press releases, client memoranda, newsletters, event invitations and customized holiday greeting cards

    • Maintain accuracy of all firm marketing collateral, biographies and practice group descriptions

    • Coordinate and execute major firm events, including in-house conferences, cocktail receptions, client dinners and annual client seminars of over 350 attendees in New York, San Francisco, Chicago and Houston

    • Provide support for submissions to directories and ranking organizations by drafting concise, targeted submissions for relevant directory listings and awards, including Chambers, Legal 500, Law360, Benchmark Litigation, Expert Guides and Who’s Who Legal

    • Spearhead the submission of relevant deals to league table ranking providers, including Bloomberg, Dealogic, Mergermarket, FactSet and Thomson Reuters; created a weekly reporting procedure to monitor and assess current league table rankings


     


    Communications and Public Relations:


     



    • Manage and maintain the firm’s marketing technology systems, including the external website, department intranet and all marketing databases

    • Oversee and manage the firm’s LexisNexis InterAction CRM database of over 200,000 contacts

    • Develop and maintain segmented client and prospect mailing lists with input from key attorney stakeholders, to identify clients and contacts who should be targeted for specific communications

    • Deploy announcements of significant wins internally and externally utilizing Tikit and Vuture

    • Enhance the firm’s social media presence, including instituting a LinkedIn policy and set of best practices


     


    Marks Paneth LLP | New York, NY                                                                                                                                  09/13 – 08/14


    Marketing Technology Coordinator



    • Analyzed marketing trends and created reports on competitive intelligence and potential market segments

    • Managed all aspects of the firm’s LexisNexis InterAction CRM system

    • Created various marketing lists, email campaigns and metric reports for new business development

    • Published and maintained website content for the firm’s CMS (content management system)

    • Implemented SEO best practices to generate additional web traffic and leads

    • Managed and coordinated the firm’s email marketing campaigns through the use of the Tikit

    • Created, developed, and tested email templates with HTML and CSS

    • Designed, built and hand coded landing pages for email invitations and blogs


     


    Pcubed | New York, NY                                                                                                                                                   09/12 – 09/13


    Marketing and Business Development Coordinator



    • Collaborated with the Marketing Director to develop and execute marketing campaigns to build awareness and brand recognition throughout targeted markets

    • Coordinated the daily operations of email marketing initiatives to help drive sales

    • Utilized Constant Contact to create email content, design email copy and deploy email messages to over 500 individuals weekly

    • Created, updated, and distributed marketing materials such as fact sheets, presentations, white papers, commentaries and other marketing collateral

    • Translated Google Analytics results into PowerPoint presentations to outline data implications


    EDUCATION


     


    Illinois State Board of Education | Springfield,  IL


    Substitute Teaching License, 2017


     


    TESOL Certification | Online


    International Open Academy, 2017


     


    Newcastle University | Newcastle upon Tyne, UK


    Master of Arts, International Studies, 2010


     


    Brooklyn College | Brooklyn NY 


    Bachelor of Science, Business Management and Finance, 2008


     


    TECHNICAL SKILLS


     


    Tikit, InterAction, Vuture, Microsoft Dynamics CRM, SharePoint, Adobe Certified Expert in Photoshop, Adobe Acrobat, Adobe Illustrator, Google Analytics, SEO,  Twitter, LinkedIn, WordPress, HTML, MS Excel, PowerPoint, Outlook, Hub Spot, ExpressionEngine CMS, Gorkana

    Professional American looking for a teaching position in The Middle East

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